Open your Google Ads account and look at the search terms report. Go ahead. We will wait.
If you have never done that, brace yourself. Many accounts we audit are paying for searches that have nothing to do with the business. Job seekers. DIY tutorials. Cities hundreds of miles away.
Every one of those clicks came out of your budget. PPC done right stops that leak first, then scales what works.
What PPC Management Includes
- Account audit and restructure around your services, margins, and service areas.
- Keyword research, match type strategy, and negative keyword lists that keep growing.
- Ad copy and landing page recommendations written to convert, not just to get clicks.
- Conversion tracking for calls, forms, bookings, and purchases, verified before scaling.
- Google Search, Performance Max, Shopping, and YouTube where they fit.
- Meta ads and retargeting for awareness and recovering lost visitors.
- Monthly reporting on cost per lead, lead quality, and sales signals.
Targeting a State as Big as Texas
Texas is enormous. "Target Texas" is almost never the right setting.
A roofer in Fort Worth, a law firm in Houston, and a Shopify brand in Austin need completely different geography. We set targeting by ZIP code, radius, or metro, adjust bids by area based on results, and exclude places you cannot serve.
Spanish-speaking audiences matter in many Texas markets. Where it fits, we build Spanish ad groups and landing pages, reviewed by fluent speakers.
Your Landing Page Is Half the Campaign
Great ads that send people to a slow, generic homepage still lose. The click costs the same either way.
We recommend focused landing pages that match the search: same promise as the ad, clear proof, one obvious next step, and a phone number that works with one tap. Small changes here often matter as much as bid changes.
Our PPC Process
- Audit: account structure, search terms, tracking, landing pages, and wasted spend.
- Tracking fixes so every lead is counted correctly.
- Restructure and launch with tight targeting and strong negatives.
- Weekly optimization: bids, search terms, ads, and budgets.
- Monthly reporting and planning based on lead quality and sales.
How to Evaluate a PPC Agency
| Ask | Good sign | Warning sign |
|---|---|---|
| Who owns the ad accounts? | You do, with agency access | The agency owns them |
| How do you track leads? | Calls, forms, and offline sales where possible | Clicks and impressions only |
| How often do you review search terms? | Weekly, with growing negative lists | Unclear or rarely |
| How is your fee structured? | Clear fee, separate from ad spend | Hidden markups on spend |
| What does reporting show? | Cost per lead and sales signals | Vanity metrics |
Not sure whether Google or Meta fits you best? Read Google Ads vs Facebook Ads.
PPC Pricing: Management Fees vs Ad Spend
Two separate costs. Ad spend goes to Google or Meta. The management fee pays for the work. Keep them separate so you always know where your money goes.
Fees depend on the number of platforms, campaigns, and locations, plus landing page work. Our guide to PPC management cost explains common pricing models. Focused on Dallas? See Dallas PPC management.
Related services and guides
Frequently Asked Questions
How much should a Texas business spend on Google Ads?
It depends on click costs in your category and area, your close rate, and the value of a customer. We help you set a test budget that can produce meaningful data, then scale what works.
How quickly do PPC campaigns produce leads?
Often within days of launch once tracking and targeting are set. The first weeks are about learning which searches and ads bring quality leads.
Do you run Spanish-language ads?
Yes, where your audience searches in Spanish. Ad copy and landing pages are written or reviewed by fluent speakers.
Who owns the Google Ads and Meta accounts?
You do. We work inside your accounts with manager access, so your data and history stay with you if we ever part ways.
Should we run Google Ads or Meta ads?
Google captures people already searching. Meta creates demand and retargets visitors. Many businesses use both, weighted by how customers buy.