You posted every day last month. Graphics, tips, a holiday post, a team photo.
Seventeen likes. Most of them from employees.
It is not that social media does not work. It is that posting without a plan rarely does. Here is how to change that.
Organic Social vs Paid Social: You Probably Need Both
| Organic social | Paid social | |
|---|---|---|
| Main job | Build trust and community with people who already know you | Reach new people and bring back past visitors |
| Speed | Slow and cumulative | Fast once tracking and targeting are set |
| Cost | Time and content production | Ad spend plus management |
| Best for | Credibility, loyalty, customer service | Leads, sales, promotions, retargeting |
Organic reach on most platforms is limited. Paid social puts your best content in front of the right Texans. Organic content gives the people who click a reason to trust you.
What Our Social Media Service Includes
- Strategy: which platforms, which audiences, and what success means for you.
- Content calendars built around your offers, seasons, and local events.
- Content creation: graphics, short video planning, and captions in your voice.
- Facebook and Instagram ad campaigns with audience testing and retargeting.
- Community management: replies to comments and messages if you want us to.
- Monthly reporting on leads, sales signals, and the content that drove them.
What Works for Different Texas Businesses
Restaurants, retail, and hospitality
Visual platforms and local targeting. Think new menu items, events, behind-the-scenes clips, and offers aimed at people within driving distance. In tourist areas like the Fort Worth Stockyards or Austin's South Congress, visitors plan on Instagram.
Home services and healthcare
Trust is everything. Real team faces, before-and-after work where permitted, helpful tips, and retargeting ads that reach people who visited your site but did not book.
eCommerce and DTC brands
Meta ads are often the engine of growth. We test creative, audiences, and offers, and judge results on profitable orders. See our eCommerce services.
B2B companies
LinkedIn and thoughtful content that shows expertise. Fewer posts, more substance.
Local Moments Make the Best Content
Texas gives you a calendar full of hooks: Friday night football, rodeo season, the State Fair, summer heat, holiday markets. Content tied to what your neighbors are already talking about feels timely instead of salesy.
We build those moments into your calendar ahead of time, so you are never scrambling for a post the morning of.
Our Process
- Discovery: your customers, offers, brand voice, and current channels.
- Audit of profiles, past content performance, and ad accounts.
- A 90-day plan with platforms, content themes, and paid tests.
- Content production, publishing, and campaign management.
- Monthly reporting and planning.
How to Evaluate a Social Media Agency
- Ask how they measure success beyond followers and likes.
- Ask who creates content and how they capture your voice.
- Confirm you own your pages, ad accounts, and content.
- Ask how organic and paid efforts work together.
Want to compare platforms first? Read Google Ads vs Facebook Ads and our guide to the best social media platforms for business.
What Affects Social Media Marketing Cost
Number of platforms, posting frequency, video production, community management, and ad spend. We quote management and ad spend separately after a free consultation.
Related services and areas
Frequently Asked Questions
Which social media platforms should my business use?
The ones your customers actually use. For many local consumer businesses, that means Facebook and Instagram. B2B companies often focus on LinkedIn. We recommend based on your audience.
Do you create the content or do we?
Either. We can handle everything, or collaborate with your team, using your photos and videos while we handle planning, editing, captions, and publishing.
Do you run Facebook and Instagram ads?
Yes. We manage Meta campaigns with audience testing, creative testing, retargeting, and conversion tracking tied to leads or sales.
How do you measure social media success?
By business results: leads, bookings, sales, and site visits from social. Engagement and reach are useful signals, but they are not the goal.
Can you respond to comments and messages for us?
Yes. Community management is available, with clear guidelines for what we answer and what we pass to your team.